Majority of young entrepreneurs in the Philippines have populated the web community, Multiply to conduct business online. Among the popular items found in these online shops are handcrafted trinkets, bejeweled accessories, and other fashion items for girls, teens and ladies. The business transaction is easy and simply based on trust. Usually the sellers require buyers for payment prior to delivery of items. The buyer notifies the seller via SMS or text message once the payment is deposited. Within a day or two, the merchandise is delivered via express delivery.

For fashion accessories, it normally goes to the buyer wrapped in organza gift bags however for ladies bags, shoes or t-shirts sellers just put them in plastic bags. This growing community of online shops in Multiply continue to grow. Aside from clothes and accessories, pasta, cakes, massage & spa products, wedding photography, children’s tours and many other are also taking advantage of the free Multiply site.