Contrary to popular belief, men actually do care about their grooming. This is evidenced by the high sales of male fashion magazines, grooming gadgets, and toiletries. Men are particularly careful about selecting their perfume.

The problem is, many men often buy the same scent over and over, without experimenting with new products found in the market. It is a good thing that the marketing strategies of mens fragrances have changed throughout the years, and women are no longer stuck with dates that smell of old spice.