When I was working in advertising agency, I rubbed elbows with some of the most creative writers in the industry. I also worked side by side with the finest art directors and graphic artists. When I left the advertising agency to put up my own business, my copywriter and art director friends all offered to help me out. To announce the opening of my new coffee shop, my friends produced personalized greeting cards which would serve as invitations to my shop’s opening night.

The opening was a success. My friends then suggested that each time there was something new with my shop like a new drink for instance, I could easily send out personalized greeting cards to my customers. A lot of these cards were available on the internet. It was very easy to do, just a few clicks and you can personalize your message, your headline etc… My business is now a year old and so far it had been doing well. I have loyal customers who come in everyday and they too have invited their friends to come to try my coffee.